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Case Study
Growing 30% in profit by improving decisions
Problem
Abandonments and time conflicts
Students and faculty members with 45-minute meal breaks need a way to quickly order and receive meals between schedules. Currently, they spend 20 minutes just placing orders due to overwhelming menu choices, resulting in 30% of potential customers leaving without ordering – making it impossible to eat within their break time.
After observing 100+ customers and interviewing 20 regulars, they found that 67% struggled with menu decisions during lunch rush. Their solution was an optimized QR scan menu that reduced ordering time to 5 minutes. This intervention increased profits by 30%, improved kitchen efficiency by 60%, and achieved 95% customer satisfaction.